Success stories

Dell Marketing Benchmark

dell_benchmark_marketing

Overview:	The benchmark report provides a comparative analysis of the marketing practices of Dell Large Enterprises (LE) versus 4 competitors.
Business need:	Define the best practices immediately applicable for LE accounts in specific areas.
Objective:	Finding new sources for Dell Marketing improvement and ways of doing things without having to ‘reinvent the wheel.’ Establishing reference points for measuring performance in order to correct inaccurate perceptions about competitor strengths, weaknesses and strategies. Helping Dell to understand and develop a critical attitude to its own business processes. Promoting an active learning process at Dell and motivating change and improvement.
Published:	2 December 2011
Language:	English