Success stories

Dell Marketing Benchmark

 

Industry:

IT

Deployment area:  

France

Customer:

Dell

 

dell_benchmark_marketing

 

Overview:

The benchmark report provides a comparative analysis of the marketing practices of Dell Large Enterprises (LE) versus 4 competitors.

Business need:

Define the best practices immediately applicable for LE accounts in specific areas.

Objective:

  • Finding new sources for Dell Marketing improvement and ways of doing things without having to ‘reinvent the wheel.’

  • Establishing reference points for measuring performance in order to correct inaccurate perceptions about competitor strengths, weaknesses and strategies.

  • Helping Dell to understand and develop a critical attitude to its own business processes.

  • Promoting an active learning process at Dell and motivating change and improvement.

Published:

2 December 2011

Language:

English