Intel and SCC ask double-id to promote an event on security.
Target is Intel and SCC clients: mainly large accounts, IT decison-makers.
Promote an Intel event to attract around 50 qualified leads.
The main challenge is to catch attention of the target in a highly competitive context. IT decision-makers are constantly invited to all sorts of events & workshops.
Develop a global action plan: not only traditional bannering & emailing but also ask the involvement of the Sales teams at Intel and SCC to generate buzz and direct and personal contacts with the target.
-> General strategy, Media planning, Online banners, emailing, graphic design, database registrations.
12 December 2011