Success stories
Intel Event promotion
| Industry: |
IT |
| Deployment area: |
France, Paris |
| Customer: |
Intel |
| Overview: |
Intel and SCC ask double-id to promote an event on security. Target is Intel and SCC clients: mainly large accounts, IT decison-makers. Area: Paris. |
| Objective: |
Promote an Intel event to attract around 50 qualified leads. The main challenge is to catch attention of the target in a highly competitive context. IT decision-makers are constantly invited to all sorts of events & workshops. |
| Solution: |
Develop a global action plan: not only traditional bannering & emailing but also ask the involvement of the Sales teams at Intel and SCC to generate buzz and direct and personal contacts with the target. -> General strategy, Media planning, Online banners, emailing, graphic design, database registrations. |
| Language: |
French |
| Published: |
12 December 2011 |