Portfolio: communication strategy, print & multimedia
Rebranding of First Stop, part of Bridgestone, moving to a more customer-centric model, necessitating a complete repositioning of the company.
double-id developed a solid Corporate Identity Book, with full branding, customer experience and store identity.
· Creative brief, brand positioning and concept work
· Brand guidelines usability tools
· Graphic design
· Stationery and communication materials design
· Templates design
· Development and refinement of a unique Customer Journey
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