Portfolio: communication strategy, print & multimedia
The piece of work consists in a double folded A4 leaflet, with a strong story telling for each folding position.
The dynamic direct mail campaign is set up as two waves. Firstly, an email teaser is released to highly qualified prospects, creating a positive and seamless experience. Secondly, the leaflet is mailed personally to each selected contact.
– Campaign set up
– Database analysis
– Layout design
– Graphic design
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