Adalta
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Branding
Adalta is an established accountancy firm in France, looking to rebrand. We create the brand name, Adalta, a name with rhythmic, dynamic sounding, from Latin “ad” (“objective” or “tend towards”) and “alta” (“high” in Latin), giving a sense of ambition, establishment, purpose.
The same sense of ambition, establishment and purpose are communicated throughout all branded materials and elements. We created the perfect look and feel, in a flexible way, to be able to catch the dynamism and modern side of their business, with a timeless look, that applies to all office stationeries and interior design.
To give a dynamic finishing and to balance the seriousness of the shapes, we select vivid warm colours, in a progression from dark to light. Both the design itself and the colour palette give a sensation of evolution, development and movement.
