Sennheiser Direct Mail Campaign
We structure, design and produce this high-end looking campaign for Sennheiser TourGuide promotion, giving a compelling visual argument as to why to opt for this business solution. The piece of work consists in a double folded A4 leaflet, with a strong story telling for each folding position.
The dynamic direct mail campaign is set up as two waves. Firstly, an email teaser is released to highly qualified prospects, creating a positive and seamless experience. Secondly, the leaflet is mailed personally to each selected contact.