The World Steel Association Corporate Identity Manual represents a key milestone for the brand. We develop it by using sophisticated, but simple shapes coupled with worldsteel corporate blue.
We create a clean and elegant identity, capable of communicating the industry values and making the World Steel Association brand instantly recognizable, provide a cohesive look and feel in all their communication and marketing pieces. From the logo, typography to colours palette, everything is carefully selected to build up a timeless brand.
The sphere is completed with a “swing”, the dynamic element symbolizing the business solutions adapted to the customers. The purity of the sphere is reinforced by the chromatic dynamics of the swing and a very well-balanced font selection.