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worldsteel

Branding

The World Steel Association Corporate Identity Manual represents a key milestone for the brand. We develop it by using sophisticated, but simple shapes coupled with worldsteel corporate blue.

We create a clean and elegant identity, capable of communicating the industry values and making the World Steel Association brand instantly recognizable, provide a cohesive look and feel in all their communication and marketing pieces. From the logo, typography to colours palette, everything is carefully selected to build up a timeless brand.

Logo

Typography

Applications