eyesHelp is a mobile APP in the security sector, that allows all citizens to be actors and beneficiaries of caring community. The aim was to better balance the logo to clarify the brand's name "eyesHelp" and its tagline.
We took the opportunity to increase the brand's impact while focusing on its core business look & feel. The basis of the concept of the logo is a simplified form of two hands that mimic the spyglass gesture. These symbolise security, reliability, sense of community and caring, with a smart, young and engaging style, perfectly in line with the APP and innovation environment.
We develop the overall banding strategy for eyesHelp, a mobile APP in the security sector, that allows all citizens to be actors and beneficiaries of caring community.
Our processes for brand development focuses totally on designing a unique identity, for memorable, reliable and engaging brand image.
We implement an all-inclusive approach, encompassing all staging, including: naming, strategic positioning, logo design, stationery design, colour palette, collateral design, web design and development. All these elements are created ensuring maximum brand consistency and coherence.