PROMISS
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Logo
PROMISS (“PRevention Of Malnutrition In Senior Subjects in the EU”) addresses the health industry, research, food industry, political stakeholders and elderly people.
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The logo is conceived to reflect the growth, the convergence of expertise, integration
and balance. Within the design, two curved strokes are embodied to imbue a sense of dynamic energy motion – representing evolution, as a researching path with multiple possibilities of findings. That is the representation of growing, from the powerful and energetic youth to a settled, reassured a solid adulthood, full of experiences, knowledge and maturity.
This is directly related to the nature of PROMISS, a research project intended to represent an advancement in the field, to enrich the actual state of knowledge.
Logo process
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SHAPE EVOLUTION
COLOR SELECTIONS
In the creation of the tagline, we wanted to be clear about the aim of PROMISS project, with a clearly positive recall. “Food for healthy aging”. Simple, clear and not pretentious: nice and fresh, this tagline simply states what is PROMISS all about.
Logo variations
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Typography
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AVENIR BOLD
Color scheme
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C100 / M80 / Y0 / K10
R3 / G70 / B148
Pantone 2728 C
C0 / M80 / Y100 / K0
R241 / G90 / B34
Pantone 1655 C
C25 / M20 / Y15 / K45
R120 / G121 / B127
C60 / M30 / Y30 / K100
R0 / G0 / B0