PROMISS
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Logo
PROMISS (“PRevention Of Malnutrition In Senior Subjects in the EU”) addresses the health industry, research, food industry, political stakeholders and elderly people.
The logo is conceived to reflect the growth, the convergence of expertise, integration
and balance. Within the design, two curved strokes are embodied to imbue a sense of dynamic energy motion – representing evolution, as a researching path with multiple possibilities of findings. That is the representation of growing, from the powerful and energetic youth to a settled, reassured a solid adulthood, full of experiences, knowledge and maturity.
This is directly related to the nature of PROMISS, a research project intended to represent an advancement in the field, to enrich the actual state of knowledge.
Logo process
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SHAPE EVOLUTION
COLOR SELECTIONS
In the creation of the tagline, we wanted to be clear about the aim of PROMISS project, with a clearly positive recall. “Food for healthy aging”. Simple, clear and not pretentious: nice and fresh, this tagline simply states what is PROMISS all about.
Logo variations
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Typography
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AVENIR BOLD
Color scheme
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C100 / M80 / Y0 / K10
R3 / G70 / B148
Pantone 2728 C
C0 / M80 / Y100 / K0
R241 / G90 / B34
Pantone 1655 C
C25 / M20 / Y15 / K45
R120 / G121 / B127
C60 / M30 / Y30 / K100
R0 / G0 / B0