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PROMISS

Logo

PROMISS (“PRevention Of Malnutrition In Senior Subjects in the EU”) addresses the health industry, research, food industry, political stakeholders and elderly people. 

The logo is conceived to reflect the growth, the convergence of expertise, integration

and balance. Within the design, two curved strokes are embodied to imbue a sense of dynamic energy motion – representing evolution, as a researching path with multiple possibilities of findings. That is the representation of growing, from the powerful and energetic youth to a settled, reassured a solid adulthood, full of experiences, knowledge and maturity.

 

This is directly related to the nature of PROMISS, a research project intended to represent an advancement in the field, to enrich the actual state of knowledge.

Logo process

SHAPE EVOLUTION

COLOR SELECTIONS

In the creation of the tagline, we wanted to be clear about the aim of PROMISS project, with a clearly positive recall. “Food for healthy aging”. Simple, clear and not pretentious: nice and fresh, this tagline simply states what is PROMISS all about. 

Logo variations

Typography

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890

~<>?:"|{}!@#$%^&*()_+

AVENIR BOLD

Color scheme

C100 / M80 / Y0 / K10

R3 / G70 / B148

Pantone 2728 C 

C0 / M80 / Y100 / K0

R241 / G90 / B34

Pantone 1655 C

C25 / M20 / Y15 / K45

R120 / G121 / B127

C60 / M30 / Y30 / K100

R0 / G0 / B0

Applications