Synox Group is a platform, specialised in the Internet of things and in the convergence of mobile and collaborative computing. The aim was to redesign the logo concept to propose a sensitive and meaningful logo. We proposed a strong logo evolution, focusing on all logo elements.
In a positive continuity with the old logo, the sphere represents the unlimited supply of Synox solutions. Round, white and luminous, it expresses continuous movement, agility, purity and globality: Synox as an international group.
The sphere is completed with a “swing”, the dynamic element symbolizing the business solutions adapted to the customers. The purity of the sphere is reinforced by the chromatic dynamics of the swing and a very well-balanced font selection.