50 Years of worldsteel

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Production

We crafted a unique brochure, with a unique design and unique format, for a unique story: the World Steel Association 50 years anniversary.

The cover is the buttonhole of this incredible piece of creativity, featuring a holographic foil effect and spot UV finishing, that give to the publication a very elegant and sophisticated cut.

The brochure is divided by a tabs system, that allows the reader to interact with the publication. The brochure starts with historically-driven content with images that are primarily black and white and as the reader moves deeper into the section, more and more colour is introduced, until the full use of bright, powerful colour is infused into every photo.

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Then the brochure is filled with smart and clear infographics, offering a “then and now” vision on all the achievements in the steel industry.