The White Book of Steel


We design the timeless The White Book of Steel for the World Steel Association,

a major publication for the association. It tells the story of steel from its creation until now. The clean usage of corporate colours makes the brand instantly recognisable, giving a sense of dynamism, purity and solidity.


The book was printed with an extraordinary cut out and a very peculiar paper behind the cover, giving a “steel” touch. 

The book has also a solid digital dimension, as we develop the dynamic pdf version of it, enabling users to unlimited online sharing, social media sharing, including videos, search function and internal/external links. 


Place des Carabiniers 15

1030 Brussels

+32 (0) 2 215 27 17


Rue Maguelone 4

34000 Montpellier

+33 (0) 6 694 895 56


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