The White Book of Steel

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Production

We design the timeless The White Book of Steel for the World Steel Association,

a major publication for the association. It tells the story of steel from its creation until now. The clean usage of corporate colours makes the brand instantly recognisable, giving a sense of dynamism, purity and solidity.

The book was printed with an extraordinary cut out and a very peculiar paper behind the cover, giving a “steel” touch. 

The book has also a solid digital dimension, as we develop the dynamic pdf version of it, enabling users to unlimited online sharing, social media sharing, including videos, search function and internal/external links.